Hard Seltzer
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Press Releases
KEEP IT LIGHT THIS HOLIDAY SEASON: TRULY HARD SELTZER WANTS TO PAY THE UTILITY BILL FOR YOUR HOLIDAY LIGHTS DISPLAY
‘Tis the season for decking halls and lighting up lawns, balconies, and living rooms, with an average of more than 80% of Americans planning to decorate for the holiday.i But electric utility bills can weigh heavily on festive households with increases reaching around $350 for elaborate displays.ii As an extension of the “Keep It Light” campaign that encourages fans to embrace joy and the…
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Press Releases
Hard Seltzer with a Twist
Splash Hard Seltzer is a newly launched, first of its kind premium hard seltzer mix, compatible with all home soda machines. Splash is an innovative product that takes the concept of “do it yourself” and introduces it to the hard seltzer beverage market, produced by Blu Wave LLC. Splash enables hard seltzer fans to create fresh, tasteful DIY hard seltzer cocktails from home. …
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Press Releases
Get Ready for a Whole New Wave of White Claw®
White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment. Get Ready for a Whole New Wave of White…
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Press Releases
Latino Founders Debut Rum Based Hard Seltzer that Pays Homage to Latino Culture
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month. Made with dark aged rum, 5.9% abv./vol, Casalú will be available with an SRP of $12.99 per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casalu’s first offering, “Limón”,…
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Press Releases
SONIC Hard Seltzer continues extraordinary growth, to be available at retail stores in most of U.S. by end of year
Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. SONIC Hard Seltzer continues extraordinary growth. In fact, demand for this flavor-packed hard seltzer has grown from a regional Oklahoma launch in May 2021 of this year to now including availability in retail stores…
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Press Releases
APRU releases proposed design for new HARD RUSH™ Seltzer
APRU LLC, a wholly owned subsidiary of the Apple Rush Company, Inc. (OTC PINK: APRU), releases the Hard Rush™ proposed design that is being presented to the BATF for regulatory approval. This design has been created in collaboration with Ahmad Toom, chief designer at AHT Creative and Southern Eagle Distributing, Inc., APRU LLC, and Corr Brands, Inc. The Hard Rush™ brand and trademark…
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Press Releases
Topo Chico Hard Seltzer To Release Margarita Hard Seltzer Variety Pack In 2022
After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Company today announces the brand’s second variety pack and first-full flavor extension — Topo Chico Margarita Hard Seltzer Variety Pack. Arriving in 2022, the Margarita Hard Seltzer Variety Pack comes just weeks after Molson Coors shared its plans to expand Topo Chico Hard Seltzer from its current regional footprint to…
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Press Releases
Introducing VOSA: The Ultimate Alternative to Malt-Based Hard Seltzer
VOSA Spirits, LLC was created to change consumers’ drinking habits. Brought to life by a team of people with a diverse set of skills and expertise who sought to raise the bar in the market of hard seltzer and canned cocktail drinks. Over the last five years, consumers around America have purchased malt-based hard seltzers (that derive their alcohol from…
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Press Releases
Truly x Sugarfina Collection® Debuts World’s First Hard Seltzer-Infused Candy
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, and luxury candy brand, Sugarfina, come together for a first-of-its-kind collaboration that brings hard seltzer and candy fans a truly sweet treat for summer. The limited-edition, Truly-infused, nonalcoholic gummy bears are available now in four fruity flavors – Watermelon Kiwi, Pineapple, Mango, and Passion Fruit. Truly x Sugarfina. Truly…
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Press Releases
Labatt Introduces: Michigan-Exclusive Black Cherry Seltzer Lemonade
The cherry capitol of the world is getting its very own Black Cherry Seltzer Lemonade. Labatt Blue Light Seltzer Lemonade is coming to Michigan, with a pack inspired by the Great Lakes State. Brand-new Black Cherry Seltzer Lemonade is hitting shelves this week and features a familiar landmark from Lake Michigan. Labatt Blue Light Black Cherry Seltzer Lemonade packs will be available…
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