Hasboro
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Press Releases
Hasbro and Legendary Entertainment Enter the Ring for Epic Street Fighter™ Toy Collaboration Ahead of Highly Anticipated New Film
Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of…
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Gaming
New Baldur’s Gate 3 Collaboration with Acclaimed Tabletop Developer Sirius
Sirius Dice, a leader in tabletop gaming and accessories today announces the return of Treasure Packs – this time, donning a collaboration between Hasbro and Wizards of the Coast’s Baldur’s Gate 3 to bring tabletop players new dice in true gaming style. Set in the DUNGEONS & DRAGONS (D&D) universe, Baldur’s Gate 3 Treasure Packs bring the story to life like never before, and the…
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Press Releases
Robosen Robotics and Hasbro Debut the World’s First Auto-Converting TRANSFORMERS Soundwave Robot!
Robosen Robotics Innovation, Inc – the groundbreaking innovator in the field of consumer entertainment robotics, in collaboration with Hasbro, a leading games, IP and toy company, are proud to debut the legendary and fan-favorite TRANSFORMERS character, Soundwave! Soundwave joins the ever-growing cast of TRANSFORMERS robots to be launched by the globally recognized team at Robosen. Merging cutting edge technology and nostalgic design,…
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Press Releases
Hasbro Celebrates International Day of Play with Global Initiatives to Expand Access to Play
Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, is proud to celebrate the second annual International Day of Play (IDOP) on June 11, 2025. Through an epic new family-friendly DUNGEONS & DRAGONS adventure and meaningful community partnerships, Hasbro is bringing more ways to play to children, fans and families around the world. Recognized globally as a day to elevate…
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Press Releases
Barco Reveals Highly-Anticipated HDR by Barco Premium Cinema Theatres, announces Paramount’s TRANSFORMERS ONE as first HDR release
Barco, the leader in laser-powered cinema solutions, today revealed the first locations for its highly anticipated HDR by Barco premium exhibition, launching in select major US cities on September 20 with the release of Paramount Animation’s and Hasbro Entertainment’s TRANSFORMERS ONE. In partnership with AMC Theatres, B&B Theatres, and Regal Cinemas, the special HDR installations will offer moviegoers in Los Angeles, New York, Dallas, Miami, and Kansas…
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Press Releases
Segway-Ninebot and Hasbro Roll Out Limited Edition Segway x Transformers Optimus Prime and BumbleBee GoKart Pro in China, the US, and Canada
In an exciting collaboration between Hasbro, a global branded entertainment leader, and Segway-Ninebot, beloved Transformers characters Optimus Prime, Bumblebee, and Decepticon leader, Megatron, appear as Segway gokarts and electric scooters. The Segway x Transformers limited edition series has launched in China, the US and Canada, comprising the Optimus Prime GoKart Pro, Bumblebee GoKart Pro, Megatron GT2 Superscooter, and Bumblebee C8 kids kickscooter. Transformers…
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Gaming
G.I. JOE Characters Snake Eyes and Storm Shadow Join Brawlhalla® as Epic Crossovers on February 23
“Knowing is half the battle!” Today, Ubisoft, in collaboration with Hasbro, Inc., announced that Snake Eyes and Storm Shadow from G.I. JOE will be available in Brawlhalla as Epic Crossoverson February 23. The clash of these iconic G.I. Joe and Cobra Ninjas will kick off an in-game event, featuring a new Showdown game mode map called Arashikage Dojo that will also…
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