Hasbro
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Press Releases
Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults
Hasbro, a leading games, IP and toy company, today announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craft realistic floral arrangements, marking the brand’s entry into the adult crafting and home décor space. For more than 70 years, the Play-Doh brand has been synonymous with hands-on creativity for…
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Gaming
Official ‘Sanibel’ Upgrade Kit Announced by Sirius in Collaboration with Hasbro’s Avalon Hill
Sirius, a premier designer of tabletop gaming accessories, today announced an agreement with Avalon Hill, the strategy games studio of Hasbro, a leading games, IP and toy company, to release an official upgrade kit for Sanibel, the cozy strategy game from acclaimed designer Elizabeth Hargrave.The official upgrade kit enhances the seashell-collecting experience in Sanibel with premium components designed to elevate gameplay. It includes a high-quality playmat that transforms the…
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Press Releases
Hasbro Is ‘Inspiring a Lifetime of Play’ at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New Products
Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) with a dynamic slate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic…
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Press Releases
Hasbro and Amazon MGM Studios Join Forces to Launch New Voltron Movie Toys
Hasbro, a leading games, IP and toy company, today announced a new licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay for the studio’s upcoming live-action Voltron movie. Hasbro aims to bring their vast experience working on legacy franchises to the legendary world of Voltron with products and merchandise inspired by the highly anticipated film. “Voltron’s long and rich history strategically…
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Press Releases
TECNO SPARK 30 Series Launches with TRANSFORMERS Edition, Converting Next-level Fluency and Durability
Innovative technology brand TECNO announces the debut of its latest smartphone, the SPARK 30 Series, featuring a dynamic lineup of five models including the exciting SPARK 30 Series TRANSFORMERS Edition. The new series brings revolutionary durability and playability with 5-year guaranteed lag-free performance, more immersive audiovisuals, an incredible main camera and much more. image_5003493_6799566 1 2 3 The SPARK 30…
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Press Releases
Gramercy Products and Hasbro Debut the Innovative NERF DOG Glow Line, Available Now Exclusively at PetSmart
Gramercy Products, a leading consumer product design and manufacturing firm, celebrates ten years of partnership with toy and game company Hasbro by expanding their popular NERF DOG portfolio with the NERF DOG Glow line, which is now available in-store and online exclusively at PetSmart. “It’s been inspiring to see how well the introduction of NERF DOG has been able to translate the…
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Press Releases
TONKA Celebrates 75 Years as an Icon of Vehicle Play
Basic Fun!, a leading global producer of toy and consumer products and master toy licensee for TONKA, is launching a year-long celebration for the beloved brand’s 75th Anniversary. Superstar Shaquille O’Neal will kick-off the “Together, We Tonka” campaign with a photo contest, followed by a call-to-action to take a screen-free summer “Tonka Playcation.” The introduction of an exciting collection of new yet nostalgic TONKA vehicles…
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Press Releases
Hasbro and Wizards of the Coast Announce Major Esports Entrance For Magic: The Gathering®
RENTON, Wash., Dec. 6 , 2018 /PRNewswire/ — Today live on stage at the Game Awards, Hasbro and Wizards of the Coast announced a brand new esports program coming in 2019 for Magic: The Gathering, which boasts a $10 million prize pool across digital and tabletop Magic. “Today is an extremely important day for Magic: The Gathering as we announce our commitment to esports and our Magic players by evolving our tournament structure to include a $10…
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Press Releases
Funrise and Hasbro Announce Power Movers and Expanded TONKA Tinys Range as Part of Global License Extension for TONKA
VAN NUYS, Calif., Feb. 19, 2018 /PRNewswire/ — Funrise, Inc. and Hasbro, Inc. announce they have extended their licensing relationship for the TONKA brand and will introduce several new vehicle segments starting Fall 2018. Under license from Hasbro, Funrise will continue to drive the brand as the exclusive TONKA vehicle licensee worldwide, spearheading product development and marketing for TONKA vehicles and playsets. As…
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