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Press Releases

Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise

Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6″ scale figures at San Diego Comic Con (July 23-26, 2026). “For decades, The Legend of Zelda franchise has captivated fans…