Heineken Silver

The Bar

Heineken® Silver Breaks out of the Metaverse

Heineken® Silver, the world’s first “virtual” beer, was launched as Heineken®’s ironic way of poking fun at brands releasing products in the metaverse that are actually best enjoyed in real life. In a series of exclusive launch events across Europe, Heineken® Silver has now broken out of the metaverse and into the real world showing that nothing beats the extra refreshing…