Heineken
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The Bar
HEINEKENⓇ IS CALLING PEOPLE BACK TO THE OFFICE… BUT NOT IN THE WAY YOU MIGHT THINK
A third of UK workers have seen changes in their working patterns to spend more time at their offices in the past six months, and Heineken® has set out its stall: it wants more Brits in the office. Only with a bit of a twist: the beer brand is renaming pubs across the UK to ‘The Office’ to spotlight the…
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Press Releases
Max Verstappen Joins the Celebration as Heineken’s Player 0.0 Champion is Crowned
In a thrilling display of speed, precision, and skill, Slovak sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. Held at the renowned GAMERGY gaming festival in Madrid, the event brought together 18 elite sim racers from around the globe, under the eye of four-time world champion Max Verstappen in a bespoke Heineken Player 0.0 arena. Heineken…
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The Bar
Heineken® Silver Breaks out of the Metaverse
Heineken® Silver, the world’s first “virtual” beer, was launched as Heineken®’s ironic way of poking fun at brands releasing products in the metaverse that are actually best enjoyed in real life. In a series of exclusive launch events across Europe, Heineken® Silver has now broken out of the metaverse and into the real world showing that nothing beats the extra refreshing…
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