Holley Performance Brands
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Press Releases
Holley Performance Brands Looks Ahead to 2026 with Key Advancements Across Safety, Racing and Brand Innovation at PRI Show
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced its return to the PRI Show in Indianapolis, Indiana, December 11–13. The company will feature an extensive showcase of products, technologies and brand heritage from its Safety & Racing portfolio, including Simpson, Stilo, HANS and RaceQuip. This 2025 exhibit underscores a year of strategic evolution, strengthening brand identity,…
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Press Releases
Range Technology Expands RA007 Compatibility to 2026 GM Refresh Trucks
Range Technology, part of the Holley Performance Brands portfolio, has announced expanded compatibility for the RA007 Active Fuel Management Disable Module, now supporting 2026 GM Refresh Silverado and Sierra 1500 models equipped with 5.3L and 6.2L V8 engines. Engineered for performance enthusiasts, towing professionals, and installation shops, the RA007 delivers the full-time V8 power and reliability that modern GM truck owners demand—now…
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Press Releases
Holley Performance Brands Demonstrates Strong Momentum and Product Innovation at SEMA 2025
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced it will be showcasing the latest performance solutions from its iconic portfolio of industry-leading brands at SEMA 2025, the automotive aftermarket’s premier show, in Las Vegas, Nevada. Each of Holley’s consumer product verticals, Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, will…
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Press Releases
Simpson Motorcycle Accelerates Global Growth Strategy in $7B Motorcycle Safety Market
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced strategic momentum in its Simpson Motorcycle division as it expands into the fast-growing global motorcycle helmet and safety gear market, estimated at $7 billion annually. With storied brand equity, differentiated design, and immersive dealer and consumer engagement, Simpson Motorcycle is executing a focused global growth strategy. This includes planned…
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Press Releases
Holley Performance Brands and Callaway Cars Partner on New Line of Performance Packages for Trucks & SUVs
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, and Callaway Cars, a premier provider of OEM-integrated performance solutions, today announced a partnership to develop and launch a line of performance packages for GM trucks and SUVs. The partnership marks a new era for two automotive aftermarket powerhouses and will focus on building scalable, high-performance vehicle solutions for popular…
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Press Releases
Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced an expansion of its automotive chemicals portfolio with three new cutting-edge products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. The new product lineup will deliver premium, high-performance solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new…
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Press Releases
Simpson Motorcycle Introduces Journey and Xcursion Helmets for Adventure Riders
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, has unveiled two groundbreaking additions in the Simpson Motorcycle lineup: the Journey Bandit and Xcursion Bandit adventure motorcycle helmets. Designed for the growing adventure rider market, these innovative helmets deliver unmatched protection and performance on and off-road. “Adventure riders demand gear that matches their style and drive to push boundaries –…
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