Holley
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Press Releases
Holley Performance Brands Looks Ahead to 2026 with Key Advancements Across Safety, Racing and Brand Innovation at PRI Show
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced its return to the PRI Show in Indianapolis, Indiana, December 11–13. The company will feature an extensive showcase of products, technologies and brand heritage from its Safety & Racing portfolio, including Simpson, Stilo, HANS and RaceQuip. This 2025 exhibit underscores a year of strategic evolution, strengthening brand identity,…
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Press Releases
Holley Performance Brands and Callaway Cars Partner on New Line of Performance Packages for Trucks & SUVs
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, and Callaway Cars, a premier provider of OEM-integrated performance solutions, today announced a partnership to develop and launch a line of performance packages for GM trucks and SUVs. The partnership marks a new era for two automotive aftermarket powerhouses and will focus on building scalable, high-performance vehicle solutions for popular…
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Press Releases
Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced an expansion of its automotive chemicals portfolio with three new cutting-edge products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. The new product lineup will deliver premium, high-performance solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new…
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Press Releases
Simpson Motorcycle Introduces Journey and Xcursion Helmets for Adventure Riders
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, has unveiled two groundbreaking additions in the Simpson Motorcycle lineup: the Journey Bandit and Xcursion Bandit adventure motorcycle helmets. Designed for the growing adventure rider market, these innovative helmets deliver unmatched protection and performance on and off-road. “Adventure riders demand gear that matches their style and drive to push boundaries –…
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Press Releases
Holley’s Robust Portfolio of Safety Solutions on Display at PRI 2023
Holley Inc. (NYSE: HLLY), a leader in automotive aftermarket performance solutions, is demonstrating its continued commitment to advancing safety in motorsports with its participation in the Performance Racing Industry (PRI) 2023 tradeshow. The company’s Stilo, Simpson, HANS and RaceQuip brands will be on display at the event, solidifying Holley’s stronghold on motorsports with its best-in-class safety products. “We continue to position…
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