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Press Releases

Blue Apron Unveils Bold New Brand, Menu Expansion, and Flexible Shopping Experience to Redefine Mealtime

 Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup, and a subscription-free shopping experience. Reimagined for today’s busy households, the new Blue Apron offers more convenience, flexibility, and culinary variety than ever before – while maintaining the premium ingredients and chef-designed quality that made it a household name.…