Hot Wheels Lineup

Press Releases

Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels® Lineup at New York Toy Fair

Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels® will debut new product innovation at New York Toy Fair. Hot Wheels as a brand has always blazed the way in play and fan engagement and 2026 is no exception.…