Hot Wheels
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Press Releases
Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels® Lineup at New York Toy Fair
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels® will debut new product innovation at New York Toy Fair. Hot Wheels as a brand has always blazed the way in play and fan engagement and 2026 is no exception.…
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Press Releases
From Track to Tabletop: Mattel Brick Shop™ Debuts the Hot Wheels® Aston Martin Vantage GT3
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the world’s most iconic brand portfolios, today unveiled its latest automotive collaboration at Toy Fair® in New York City. Mattel Brick Shop™ is expanding its successful Hot Wheels® line with Aston Martin to create an authentic 1:16 scale Aston Martin Vantage GT3 building…
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Press Releases
The Full Grid Arrives in 1:64 Scale: Hot Wheels Expands Formula 1® Collection to Include Scuderia Ferrari HP and Aston Martin Aramco Formula One™ Team
Following the announcement of a multi-year licensing partnership with Formula 1® and initial product launch, Mattel, Inc. (NASDAQ: MAT) has revealed the next evolution of the Hot Wheels Formula 1® collection to now include all 10 Formula 1® teams, including Scuderia Ferrari HP Team and Aston Martin Aramco Formula One™ Team™. The full lineup reflects the official Formula 1® 2025…
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Press Releases
Hot Wheels® Taps World Champion Quarterback Russell Wilson & Son Win Wilson for New Speed Snap™ Track System Campaign Launch
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels®, the number one selling toy in the world*, is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the…
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Press Releases
Mattel Creations Pays Homage to Universal Pictures “Cinematic Classics” With Collectibles From Hot Wheels® to Be Showcased at San Diego Comic-Con 2025
Mattel Creations is turning back time at San Diego Comic-Con 2025 with Hot Wheels® collectibles celebrating two iconic Universal Pictures films that defined generations, Back to the Future and Jaws. This year’s collection taps into the emotional heart of both films fandoms, spotlighting beloved characters, unforgettable scenes and pop-culture milestones that continue to resonate with fans of the franchises. Both items pay tribute to the…
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Press Releases
Hot Wheels Unveils F1® THE MOVIE Die-cast Car, Bringing the Big Screen to 1:64 Scale
Ahead of the global theatrical release of Apple Original Films’ F1® The Movie, Hot Wheels® announced today a limited-edition die-cast car inspired by the fictional Apex Grand Prix (APXGP) team, driven by the film’s character Sonny Hayes, played by Brad Pitt. The 1:64 scale Formula 1® die-cast will be available for purchase on MattelCreations.com beginning June 24, prior to the release…
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Gaming
Mattel Unites Its Iconic Brands for First Time Ever in a Mobile Game With ‘Mattel Match: Toybox Unlocked’ in Partnership With Uken Games
Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that it has partnered with Uken Games, an independent game studio based in Canada, known for building games that captivate millions of players worldwide, to develop Mattel™ Match: Toybox Unlocked, a free-to-play match game that brings…
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Press Releases
Hot Wheels Takes Iconic Orange Track to the Next Level With New Snap Feature, Its Most Significant Innovation in 50 Years
Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track innovation since it debuted the iconic orange track in 1968. Designed to transform the way kids build and play, this new modular system streamlines assembly, enhances track customization…
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Press Releases
Mattel Brick Shop Unveils First Product Collection with Hot Wheels Collector Builds
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the first-ever product collection under its new Mattel Brick Shop™ brand in collaboration with Hot Wheels®. The seven collectible building sets are available now for pre-sale at select retailers globally…
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Press Releases
Hot Wheels Drops the Ultimate Ferrari Dream Garage in 1:64th Scale
Mattel, Inc. (NASDAQ: MAT) debuted the first nine Hot Wheels® products from the brand’s recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 years, Hot Wheels and Ferrari fans alike will have the opportunity to bring a little piece of automotive history home. The initial release includes a diverse mix of…
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