hYUNDAI
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CES 2026
Hyundai Mobis to Unveil 30+ New Technologies at CES 2026, Aiming to Strengthen Global OEM Partnerships
On the 9th, Hyundai Mobis announced that it will present more than 30 mobility convergence technologies at CES 2026, taking place in Las Vegas from January 6 to 9. For CES 2026, the company will run its booth as a private exhibit exclusively for pre-invited customers. While engaging general visitors is still valuable, Mobis decided to make CES a more focused venue for…
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Press Releases
Hyundai Motor, Kia’s Robotics LAB and DEEPX Begin Commercialization for Next-Generation On-Device AI Robot Platform
DEEPX, an ultra-low-power on-device AI semiconductor company, is unveiling a next-generation robot intelligence platform co-developed with Hyundai Motor and Kia’s Robotics LAB. The controller platform has now progressed into the commercial validation stage for real-world deployment, in preparation for future mass-production, marking a key milestone toward the commercialization of Physical AI — enabling robots to operate autonomously without reliance on cloud connectivity. DEEPX’s…
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Autos
2026 Hyundai Elantra N TCR Edition Brings Race-Bred Performance and Looks to AutoMobility LA
Hyundai’s new motorsports-bred 2026 Elantra N TCR Edition made its U.S. debut at AutoMobility LA today. The high-performance sport sedan is a four-wheeled tribute to Hyundai’s six consecutive TCR Manufacturers’ Championships in the IMSA Michelin® Pilot Challenge series. Delivering racecar-derived performance and aesthetics to the street, the Elantra N TCR will be available with either a six-speed manual or eight-speed…
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Autos
Hyundai Announces Multi-Year Partnership with Mammoth Mountain to Elevate Outdoor Adventures
Hyundai Motor America today announced a multi-year partnership with Mammoth Mountain as part of a campaign designed to inspire outdoor exploration and create memorable experiences for adventure seekers. The partnership highlights the capabilities of the Hyundai SUV and XRT vehicle line up and Hyundai’s commitment to adventure, safety, and innovation on and off the road. Palisade XRT Pro at Mammoth Mountain…
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Press Releases
Hyundai Palisade Named 2026 North American Utility of the Year Award™ Finalist
Today, the 2026 Hyundai Palisade SUV was named as a finalist for the 2026 North American Utility of the Year award by the North American Car of the Year [NACTOY] jury. The three finalists in each category were announced at this year’s AutoMobility LA media days at the 2025 Los Angeles Auto Show in Los Angeles, Calif. The winners will be announced…
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Autos
Hyundai Set to Go BigTime with IONIQ 9 Off-Road SUV Concept at 2025 SEMA Show
Hyundai revealed concept of its IONIQ 9 off-road SEMA concept, an all-electric SUV being developed with Jeremiah Burton and Zach Jobe, the renowned content creators at BigTime™. The concept will be displayed in SEMA’s Future Tech Studio; a dedicated section of the event’s Central Hall focused on EVs and innovative technologies from across the automotive industry. The IONIQ 9 BigTime…
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Press Releases
Hyundai and Children’s Hospital of Philadelphia Advance Child Passenger Safety Through Car Seat Check Event
Hyundai Motor America is supporting Children’s Hospital of Philadelphia’s (CHOP) Car Seat Safety for Kids program by hosting its fourth child safety seat check at Middleman Family Pavilion on CHOP’s King of Prussia Campus. The event offers education and resources to families to help keep children safe on the road. Since 2022, Hyundai’s support has helped provide over 1,600 new car seats…
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Autos
Hyundai Launches ‘Elevating What’s Next’ Campaign for the 2026 Palisade Hybrid SUV
Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign, “Elevating What’s Next,” to introduce the all-new 2026 Palisade Hybrid. Designed to deliver the perfect balance of utility and premium capability, the Palisade Hybrid aims to redefine the travel experience for Hispanic families. The bilingual campaign, featuring both Spanish and English content, will roll out across…
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Press Releases
Hyundai Motor Group Presents Hydrogen Vision for Energy Transition at CEM16
Hyundai Motor Group (the Group) demonstrated its global hydrogen leadership at the 16th Clean Energy Ministerial (CEM16), reinforcing the Group’s commitment to advancing hydrogen innovation on an international stage. Hyundai Motor Group Presents Hydrogen Vision for Energy Transition at CEM16 During CEM16, the Group actively participated in two high-level dialogues, sharing perspectives on industrial decarbonization, energy efficiency and the role…
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Press Releases
Hyundai Motor Brings Retro Arcade Fun With INSTEROID Concept Car to gamescom 2025
Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation. Hyundai Motor will operate a dedicated booth in the ‘Retro & Family Area’ at Koelnmesse in Cologne, Germany, from August 20–24. The…
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