Johnnie Walker
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The Bar
JOHNNIE WALKER LAUNCHES BLACK CASK, A NEW, PERMANENT SCOTCH WHISKY EXPRESSION AGED EXCLUSIVELY IN AMERICAN WHITE OAK EX-BOURBON BARRELS
Johnnie Walker, the world’s number one Scotch whisky brand, launches Johnnie Walker Black Cask Blended Scotch Whisky, a mastery of whisky making that brings together the character of American whiskey refined through the craftsmanship of Scotland. Inspired by these two worlds of whisky, Black Cask delivers a sweet new whisky experience that remains unmistakably Johnnie Walker. Experience the full interactive…
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The Bar
JOHNNIE WALKER VAULT X OLIVIER ROUSTEING PRESENT ‘THE COUTURE BLEND’ – A SIGNATURE OF THEIR BOLD CREATIVE COLLABORATION
Today marks the second launch from Johnnie Walker Vault and Olivier Rousteing – The Couture Blend – a homage to personal evolution, fearless artistry and creative tension. Crafted in the Johnnie Walker Vault, a creative ‘atelier’ hidden deep beneath Princes Street in Edinburgh, The Couture Blend follows the success of Couture Expression, the first release under the Johnnie Walker Vault…
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The Bar
JOHNNIE WALKER BRINGS BACK ITS 99-YEAR-OLD TRADITION WITH THE ‘BLUE-IN-ONE’ CHALLENGE
In 1926, Johnnie Walker Blended Scotch Whisky launched a ‘hole-in-one’ challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only 1 in 10,000 casks, a hole-in-one is a rare feat, with odds of 12,500 to 1. In anticipation of golf’s most iconic tournament, the brand is reviving…
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The Bar
JOHNNIE WALKER BLENDED SCOTCH WHISKY AND RONNY CHIENG CELEBRATE LUNAR NEW YEAR, HONORING TRADITIONS WHILE MAKING THEM YOUR OWN FOR A MEMORABLE CELEBRATION
Johnnie Walker, the world’s number one blended Scotch whisky, is celebrating the occasion by bringing a touch of humor and heart to the holiday in partnership with Emmy-winning correspondent from The Daily Show and actor/comedian from Interior Chinatown Ronny Chieng. With the arrival of the Year of the Snake – symbolizing wisdom and transformation – Johnnie Walker and Ronny are embracing the evolving customs that reflect…
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The Bar
JOHNNIE WALKER ANNOUNCES CANADIAN LAUNCH OF NEW APRES-SKI INSPIRED RARE WHISKY WITH JOHNNIE WALKER BLUE LABEL ICE CHALET
Johnnie Walker, the world’s number one Scotch Whisky1, makes its official entrance into the Après Ski occasion with the launch of Johnnie Walker Blue Label Ice Chalet, now available at participating liquor stores in Canada. Inspired by long days on the slopes, this limited-edition Scotch Whisky tells the story of ‘Blue Hour’ – the magical moment when skiing is done and…
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The Bar
JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN
Johnnie Walker, the world’s number one Scotch Whisky1, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the most influential in the world. Johnnie Walker Blue Label Year of the Snake The vivid design for the Year of the Snake features an innovative and…
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The Bar
Johnnie Walker Blue Label Unveils Elusive Umami in India, a Pioneering Blend Capturing the Fifth Taste
Johnnie Walker Blue Label, world’s iconic Scotch Whisky brand, is thrilled to announce the arrival of its latest masterpiece in India: Johnnie Walker Blue Label Elusive Umami. The new flavour redefines the art of Scotch by capturing the mysterious and tantalizing essence of Umami – the coveted ‘fifth taste’ that has long delighted the afficionados of Japanese cuisine. So, prepare to…
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The Bar
JOHNNIE WALKER BLACK LABEL AND DEVEREUX GOLF DROP FIRST EVER CAPSULE COLLECTION TO CELEBRATE A NEW ERA FOR A TIMELESS DUO – SCOTCH & GOLF
Johnnie Walker, the world’s number one blended Scotch whisky, is reigniting its roots in golf – a game it has been associated with for over a century – by bringing its bold, progressive spirit to the beloved game. ‘The Johnnie Walker Clubhouse’ – the brand’s latest golf program – is designed to excite the next generation of 21+ golfers and…
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The Bar
SAVOUR THE EXTRAORDINARY WITH JOHNNIE WALKER BLUE LABEL XORDINAIRE
Johnnie Walker, the number one Scotch Whisky in the world[1], launched Johnnie Walker Blue Label Xordinaire – an all-new luxury whisky exclusively for travellers – at a star-studded event in the Chinese resort of Hainan last week. Johnnie Walker Blue Label Xordinaire an all-new luxury whisky exclusively for travellers was launched at a star-studded event in the Chinese resort of Hainan (PRNewsfoto/Johnnie Walker) Johnnie…
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Press Releases
JOHNNIE WALKER LAUNCHES BLUE LABEL ELUSIVE UMAMI
Johnnie Walker, the world’s number one Scotch Whisky brand1, today unveils Johnnie Walker Blue Label Elusive Umami – a pioneering expression inspired by the enigmatic flavor also known as the fifth taste. Master Blender Emma Walker joined forces with world-renowned Chef Kei Kobayashi, channelling their years of expertise into the creation of this exquisite Blended Scotch Whisky. Johnnie Walker Blue Label…
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