Kid Toys

Press Releases

Melissa & Doug® Launches Cheery Lane™, an Innovative Play Set Collection Inspiring Kids to Build Worlds and Tell Stories from Every Angle

Melissa & Doug®, the #1 preschool brand for wooden and sustainable toys*, announced today the national launch of Cheery Lane™, a modular pretend world made of wood and mixed materials that reimagines the traditional dollhouse/play set with an open-top design that makes imaginative storytelling easier and more engaging for toddlers and preschoolers. The collection’s initial pre-launch inventory sold out rapidly during an…