Lexus AR Play

Autos

Lexus Reveals ‘Lexus AR Play’ App to Launch New 2021 IS

PLANO, Texas, June 15, 2020 /PRNewswire/ — To virtually unveil the new 2021 IS, Lexus has launched Lexus AR Play, an immersive augmented reality app designed to allow users to explore the vehicle through their smart phone or tablet – the first app of its kind for Lexus. With social distancing the new normal across the globe, Lexus was inspired to develop the technology to showcase the…