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“LIVE UP TO IT” IN THE ALL-NEW 2024 LEXUS GX 

 Whether your idea of adventure is overlanding in a remote place, trekking across the desert, visiting a national park with your family, or making your daily commute, the all-new 2024 Lexus GX inspires drivers to take their aspirational goals and make them a reality. In the “Live Up to It” marketing campaign debuting today, Lexus is empowering drivers to confidently…