LG ThinQ UP 2.0

Press Releases

LG THINQ UP 2.0 SHIFTS PARADIGM FOR HOME APPLIANCES TO PERSONALIZATION AND SERVITIZATION

At IFA 2023, LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LG’s successful home appliance business into non-hardware areas, including subscription services, and confirms the company’s leadership in promoting the ‘servitization’ of home appliances.[1] LG Electronics’ home…