Lighter
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Press Releases
BIC® EZ REACH® BRINGS “SLOW BURN SESSIONS” TO YOUTUBE FOR 420 WEEKEND
BIC, a global leader in lighters since 1973, is teaming up again with America’s favorite trio, entertainment superstar Snoop Dogg, music icon Willie Nelson and lifestyle innovator Martha Stewart, to bring a slow, satisfying burn to the 420 weekend. “Slow Burn Sessions” by BIC EZ Reach Lighters features 4 hours and 20 minutes of exclusive content on YouTube that will give viewers a…
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Press Releases
Zippo Unveils New Brand Platform Celebrating Individuals Who ‘Live With Confidence’
Zippo Manufacturing Company, the world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products, is unveiling a new global brand platform, “Live with Confidence,” to support the brand’s evolution. For 90 years, Zippo has been making reliable, rugged essentials that have a built-better-than-necessary quality. The brand’s new positioning represents its longstanding commitment to fine craftsmanship…
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Press Releases
Zippo Celebrates Its Signature ‘Click’ as Sound Trademark Is Secured
LONDON, December 5, 2018 /PRNewswire/ — Zippo explores the phenomenon of ASMR with exclusive videos unveiling the iconic windproof lighter as the ultimate trigger Classic American brand Zippo today announces the sound trademark of its iconic windproof lighter. Having infiltrated pop culture for over eight decades, appearing in over 2,000 movies, countless music videos, and held high at festivals and concerts, the Zippo lighter has…
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