L'ORÉAL

CES 2022

L’ORÉAL UNVEILS LATEST BEAUTY TECH INNOVATIONS AHEAD OF CES 2022: REINVENTING HAIRCOLORATION WITH TWO USER-DESIGN BREAKTHROUGH INNOVATIONS DEDICATED TO TRANSFORM THE EXPERIENCE BOTH AT HOME FOR CONSUMERS AND IN HAIR SALONS FOR PROFESSIONALS

 Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly, delivering consistent haircolor results for consumers at home, and Coloright, an AI-connected haircolor system for salon…