Martha Stewart

Press Releases

BIC® EZ REACH® BRINGS “SLOW BURN SESSIONS” TO YOUTUBE FOR 420 WEEKEND

BIC, a global leader in lighters since 1973, is teaming up again with America’s favorite trio, entertainment superstar Snoop Dogg, music icon Willie Nelson and lifestyle innovator Martha Stewart, to bring a slow, satisfying burn to the 420 weekend. “Slow Burn Sessions” by BIC EZ Reach Lighters features 4 hours and 20 minutes of exclusive content on YouTube that will give viewers a…