MESA/BOOGIE Tone Lab

Press Releases

MESA/BOOGIE LAUNCHES “WHAT MAKES A BOOGIE”—NEW SERIES HONORING THE HEART, HISTORY, AND CRAFT BEHIND THE GROUNDBREAKING AMPLIFIER MAKER’S LEGENDARY TONE

MESA/Boogie today announced the launch of “What Makes a Boogie,” a brand-new multi‑episode video campaign that explores the story, spirit, and craftsmanship behind one of the most influential names in guitar amplification. The series invites players and fans into the world of MESA/Boogie—its people, its innovations, and the relentless pursuit of tone that has defined the brand for more than five decades. The…