Mike's hard Lemonade

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Mike’s Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike’s Dirty Lemonade

 In a world shaped by filters, pressure, and constant comparisons1, Mike’s Hard Lemonade is championing what’s real. Mike’s “Made with Real Character” is a new platform celebrating individuality, imperfection, and the power of showing up as you are. Mike’s “Made with Real Character” is led by Sonny, Cal, and Tina, bold, zesty lemon characters who are a little rough around the…