Millennials
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Press Releases
AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
A new study from AAA and Bread Financial® finds that travel in 2026 will be driven by moments that matter. 61% of Americans plan to travel in 2026, and among those travelers, more than three-quarters (76%) say their trips will be planned around important life milestones such as birthdays, weddings, anniversaries, and other celebrations. Gen Z and Millennials are leading this shift, approaching these…
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Press Releases
Exclusion epidemic: Jabra research reveals Gen Z and Millennials feel most ostracized in hybrid meetings
Jabra has released its 2023 Hybrid Ways of Working Global Report, with this third annual edition uncovering the state of meetings in hybrid work and the largest barriers and opportunities for employees and organizations. Carried out among 1,845 people in six key markets worldwide, the report finds that the rise of hybrid work has resulted in new challenges for inclusivity…
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Press Releases
Tips for Marketing to a Millennial Audience
Have you ever tried to expand your business’s target audience from its original demographic? The process can be easier said than done. However, there is much potential in finding new audiences in large demographics, like millennials. Millennials, or “Generation Y,” make up one of the largest generations in America, meaning this audience holds a lot of potential impressions for your…
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Press Releases
True wireless confessions: JBL uncovers surprising behaviours of TWS earbud owners
JBL, the leading headphone brand, has found some surprising earbud etiquette. This follows research conducted by the brand into the behaviour of young Europeans (14-35 year olds) when choosing and using TWS earbuds. Key findings: Over 50% confess they use TWS earbuds with nothing playing to ignore people 28% of owners wear them whilst eating dinner with other people Gen…
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Press Releases
Reasons Why Millennial’s Hunt for Convenience & Asset-Lite Lifestyle
Today’s millennials are facing different challenges that their parents never encountered. For millennials today, student loan debt and rising urban costs are causing a new focus on simplifying life. It’s not just the focus on frugality that’s changing the way millennials live, however. Many are seeking convenience and a the asset-lite lifestyle because they’re questioning the trappings of…
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Press Releases
Study Reveals New Insights Into How Millennials Shop for Consumer Tech on Amazon
Max Borges Agency, a consumer-tech communications firm, surveyed 1,108 U.S. millennials who purchased consumer tech products on Amazon in the past year to analyze their shopping behavior and how brands can better optimize their Amazon sales channel. See the interactive report here. Millennials are highly devoted to the online retail giant, with fewer than one in four stating they would…
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