Modern Doughhouse Revival

Press Releases

The Pillsbury™ Doughboy™ Celebrates His 60th Birthday by Opening His Home for the First Time — and Fans Can Shop Nostalgic and Trendy Home Goods Inside

In 1965, the Pillsbury Doughboy popped out of a can of dough with his iconic “Hoo Hoo!” and a mission to bring joy to kitchens everywhere. Now, to mark 60 years as a cherished guest in homes, one of America’s most beloved mascots is doing something he’s never done before: bringing fans into his home via an augmented reality (AR) experience. True…