monster Energy

Press Releases

Monster Energy Ultra Launches New Fantasy Ruby Red in First-Ever Augmented Reality Reveal of a Beverage Can

Monster Energy Ultra has launched Fantasy Ruby Red, the latest zero sugar flavor joining the Monster Energy Ultra lineup, with a first-of-its-kind immersive augmented reality (AR) experience revealing custom can art. Landing in Venice, Los Angeles, visitors to the vibrant hub of Abbot Kinney Boulevard were greeted by a 10-foot-tall Monster Ultra can installation, transporting them to a mixed-reality world where the…