Winter thaw is underway across much of the U.S. and that means it’s prime ‘pothole season.’ With nearly four million miles of road crisscrossing the country, it’s almost impossible to avoid a pothole no matter where you live. The problem is especially acute in cities, where fluctuating temperatures and moisture from rain, snow, and snowmelt seep into cracks in the asphalt, freeze, expand, and then give way under the pressure of daily traffic.
Potholes plague roads, frustrate drivers and can cause immediate blowouts, puncture or sidewall damage to tires, wheels and sometimes more serious damage like alignment or suspension issues. In the winter and spring of 2021 alone, AAA received 1.8 million roadside assistance calls from vehicles with damaged tires, and reported the average cost per vehicle to repair pothole damage was about $600.
With the average new vehicle transaction price now topping $50,000 and more drivers choosing to hold onto their vehicles longer than ever — the average U.S. vehicle age hit a record 12.8 years in 2025, according to S&P Global Mobility — the cost of every unexpected repair adds up fast. Pothole damage typically falls under optional collision coverage and only pays out after a deductible is met, meaning minor tire or wheel damage often falls entirely on the owner. Even when a claim is approved, drivers risk higher premiums at renewal.
Against that backdrop, Nexen Tire is spotlighting tire warranty coverage as essential buying criteria and a meaningful way to fill the gaps where insurance falls short.
“When you look at the data, pothole damage is both common and costly, whether in time spent repairing minor damage or in some cases addressing more serious issues,” said Theresa Kapper, Director of Marketing for Nexen Tire America. “Nexen’s warranty program reflects our commitment to delivering not just premium tire performance but a smart choice for buyers looking to get more from their investment and be the brand they can rely on and trust over the increasingly long ownership life of their vehicles.”
Nexen’s industry-leading Total Coverage Warranty combines treadwear and road hazard protection in one comprehensive package:
- Up to 80,000-mile Limited Treadwear Warranty on select models
- Road Hazard Warranty covering eligible tire damage from potholes and road debris for one year
- 36-Month Roadside Assistance Program providing emergency tire change service and towing support to the nearest Nexen dealer or authorized repair location
- 60-Day Satisfaction Guarantee, so drivers who aren’t completely satisfied can return their tires within 60 days or 1,000 miles for a full set of Nexen replacements
Unlike limited coverage programs that exclude common road hazards or require additional add-ons, Nexen integrates robust protection directly into eligible tire lines, giving drivers real peace of mind right when they need it most.
At the center of Nexen’s smart-ownership lineup is the N’Priz S, a premium grand touring all-season performance tire engineered for modern vehicles to deliver performance and comfort.
- Designed for dependable year-round performance, the N’Priz S features:
- A symmetric tread pattern for enhanced ride comfort and stability
- An improved tread compound for long-lasting wear
- Reliable all-season traction in dry and wet conditions
- EV compatibility, with a 60,000-mile treadwear warranty for electric vehicles and up to 80,000 miles for standard vehicles
- Coverage under Nexen’s Total Coverage Warranty
In a market where new vehicles are increasingly unaffordable and the cost of every repair adds up, the N’Priz S paired with Nexen’s Total Coverage Warranty offers something increasingly rare: genuine, comprehensive value. It’s not just a tire purchase, it’s a smart investment in the vehicle you’re already counting on.
For more information or to set up an interview with a Nexen Tire America representative, please contact media@nexentireusa.com or call (310) 374-6177.
About Nexen Tire:
Nexen Tire America, the U.S. arm of global tire leader NEXEN TIRE, delivers world-class tires engineered for drivers of every kind, from professional racers to daily commuters. Headquartered in Richfield, Ohio, the company develops and distributes high-performance, passenger, SUV, and light-truck tires for both original equipment and replacement markets. Backed by NEXEN’s global network of advanced manufacturing plants and R&D centers, Nexen Tire America combines cutting-edge innovation with uncompromising quality and value. In May 2021, NEXEN TIRE surpassed 500 million tires produced since 2000 without a single recall — a milestone that reflects its enduring commitment to performance, reliability, and customer trust.
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