Next Gen Denim

Press Releases

Wrangler® Introduces Toughlite™: Next Gen Denim Engineered to Be Lighter, Built to Last

Global denim icon Wrangler® today announced the launch of Toughlite, a denim innovation that brings enhanced airflow to the brand’s legendary Cowboy Cut® family. Engineered to prove that a lighter weight jean does not mean a weaker jean, Toughlite delivers made-to-move comfort without sacrificing the quality that has defined Wrangler for almost 80 years. “Wrangler has always stood for durability you can trust,” said Holly Wheeler, Vice…