Olay

Press Releases

Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often “under-cover” our skin – the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users…