Old Spice x Superman

Press Releases

From Krypton to Convention: Old Spice and DC Make a “Fresh Landing” at San Diego Comic-Con

Old Spice, the champion of legendary freshness, is suiting up alongside DC’s Superman™ to bring a scentsational experience to San Diego Comic-Con (7/24 – 7/27). Inspired by Old Spice’s latest intergalactic advertising spot “Smell Super,” where the NEW Old Spice x Superman Collection crash-lands on Earth and shows a regular teenager how he can be a stronger, manlier version of…