Old Spice
-
Press Releases
SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World Scents
Old Spice is embarking on an epic exploration into unexplored galaxies to give men a 24/7 freshness Power-Up with the new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection. In celebration of the new Nintendo and Illumination action-comedy movie event arriving in theaters April 1, 2026, it’s the only out-of-this-world grooming lineup that ensures intergalactic freshness. The modern guy views grooming…
Read More » -
Press Releases
Old Spice Delivers “Unrivaled Freshness” with Immersive Fan Experience at Super Bowl LX in San Francisco
Old Spice, The Greatest Smell in the NFL, brings fans the “Unrivaled Freshness Experience” to San Francisco’s Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like…
Read More » -
Press Releases
Old Spice’s Most Sophisticated Cologne-Infused Scents Arrive Nationwide: Introducing the Spice Alchemist Collection
Old Spice continues to redefine men’s grooming with the Spice Alchemist collection, merging the artistry of a premium fine fragrance with cologne-infused scents and the brand’s legendary, high-performance odor protection. This lineup embodies premium fragrances with scents that are preferred versus a $300 cologne in blind consumer testing, but at a fraction of the cost. Yes, you can have it…
Read More » -
The Man Cave
Welcome New Holiday Scents: Old Spice’s Limited-Edition Snickerdudel and Lumbersnack
Baking grandmas everywhere rejoice, you’re no longer the only ones filling the house with wonderful smells this holiday season. Old Spice, the iconic brand known for its fresh scents and effective grooming products, unwraps a limited-edition Holidudes collection in two holiday scents – Snickerdudel and Lumbersnack – both available in deodorant/antiperspirant and body wash. “This collection prepares you for every…
Read More » -
Press Releases
Introducing Old Spice Total Body Deodorant for 24/7 Freshness from Pits to Toes and Down Below
Old Spice, the iconic brand known for its fresh scents and effective grooming products, is launching a NEW Total Body Deodorant collection of products designed for use all over to provide 24/7 freshness from pits to toes and down below. “While body odor is normal, it’s a concern for so many who aren’t quite sure how to address it beyond…
Read More »