PATRON Tequila
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The Bar
PATRÓN® TEQUILA REIMAGINES ITS ICONIC BOTTLE AND PACKAGING FOR THE FIRST TIME IN 36 YEARS
PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the number one super-premium tequila* was introduced to the world in 1989. PATRÓN® Tequila Reimagines Its Iconic Bottle and Packaging For the First Time in 36 Years On shelves now and rolling out across global markets this fall, this revitalized design will…
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The Bar
PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING BACK THE CURTAIN ON WHAT’S REALLY IN YOUR TEQUILA
PATRÓN® Tequila, announced today its “Censored Truth” campaign in the U.S., a bold new effort challenging the industry’s lack of transparency and spotlighting the external pressures that prevent tequila brands from disclosing that they do not use additives. PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING BACK THE CURTAIN ON WHAT’S REALLY IN YOUR TEQUILA PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING…
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The Bar
PATRÓN EL ALTO® Introduces New Minis Just in Time for Festival Season
PATRÓN Tequila introduces a new way to experience its most exceptional prestige tequila with the PATRÓN EL ALTO Mini (50ml). This sleek, pocket-sized bottle brings the smooth flavor of PATRÓN EL ALTO to the heart of every celebration. Making its debut at the most coveted events during music’s biggest festival weekends, the PATRÓN EL ALTO Mini is set to become the season’s must-have accessory. PATRÓN EL…
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Press Releases
PATRÓN Tequila Introduces Limited-Edition Mexican Heritage Tin With Oracle Red Bull Racing Formula One Driver Checo Pérez in Celebration of the Spirit of Mexico
PATRÓN Tequila, the world’s number one super-premium tequila*, is collaborating with longtime familia member and beloved Mexican racing icon Checo Pérez, to unveil the 2023 limited-edition PATRÓN Mexican Heritage Tin. Released annually, the 2023 edition artfully encapsulates the magic, drive and passion that these two proudly Mexican icons embody in their respective craft. PATRÓN will celebrate the release of this year’s Mexican…
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Press Releases
PATRÓN Tequila Showcases Innovation and Craftsmanship with the Release of PATRÓN Sherry Cask Aged Añejo Tequila
PATRÓN, the world’s number one ultra-premium tequila, has announced the release of its latest aged expression, PATRÓN Sherry Cask Aged Añejo. Conceived within the walls of the beautiful Hacienda PATRÓN distillery in Jalisco, Mexico—where some of the industry’s most innovative and exclusive spirits have come to life—this limited-edition tequila is a testament to the PATRÓN production team’s legendary devotion to craftsmanship…
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Press Releases
PATRÓN Tequila Celebrates the Intersection Between Streetwear and Street Art with a limited-edition Collaboration with Famed Designer John Geiger and Mexican Street Artist SENKOE
PATRÓN Tequila – the world’s number one ultra-premium tequila, is collaborating with famed designer John Geiger to unveil a limited-edition streetwear collection launching on July 24 in celebration of National Tequila Day. The PATRÓN x John Geiger streetwear collection draws inspiration from the design of the limited-edition 2021 PATRÓN Mexican Heritage Tin developed by celebrated Mexican street artist, SENKOE. This unique collaboration tells the story of…
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