AT&T Becomes the First and Only Carrier to Launch a Kid’s Smartphone – Designed by Kids and Parents

What’s the news:Today, we launched theAT&T amiGO™ Jr. Phone – a simple and safe smartphone designed to keep parents connected and kids protected. AT&T is the first and only wireless provider to deliver a kid-friendly smartphone to give parents more choice and control when they decide to make the big decision to give their kids a smartphone device.

Why it matters:AT&T is customer obsessed and with 40% of our current customers as parents, we are focused on providing them with what the need to navigate a complex digital world that starts earlier than ever with their children. While phones are essential for staying connected – most devices were not designed with kids in mind – that is, until the AT&T amiGO™ Jr. Phone. Now, we are giving parents more choices as they consider device options for their kid’s first smartphone.

Quotable: “Putting customers at the center of our business means anticipating what comes next – not just responding to what already exists. As smartphones become a daily necessity, parents have made it clear they need better tools to help their children navigate the digital world safely,” said Erin Scarborough, SVP, Revenue Management & Commercialization, AT&T. “We listened. We worked with kids and parents to design the AT&T amiGO™ Jr. Phone to give parents peace of mind and kid friendly options for today’s digital world.”

More details:The amiGO^TM Jr. Phone was built in collaboration with Samsung, leveraging their expertise in hardware and combining our technology with a focus on giving parents safety features they can trust. With the free AT&T amiGO app, parents can easily manage screentime, apps and settings right from their own iOS or Android phone, with features like location sharing, Safe Zones, and Schedules to limit distractions during school hours.  Beginning today, we are also launching the AT&T amiGO® Jr. Watch 2: The 2nd-gen watch is more durable to hold up on adventures, comes with native messaging, games, and rewards!  New and existing customers can purchase the AT&T amiGO™ Jr. Phone and amiGO® Jr. Watch 2 through att.com, myAT&T app and AT&T retail stores – both $2.99 per month with no trade-in required¹.

For more information on AT&T amiGO Jr. products, please visit: https://www.att.com/wireless/amigo-family/

¹When you buy on installment plan with eligible AT&T wireless service plan for each device. Price after credits for 36 mos. Req’s 0% APR 36-mo. agmt. Well-qualified customers. Watch 2 requires new line and compatible smartphone with qualifying wireless plan. Credits start within 3 bills. If svc cancelled, device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. $35 Activ. per line, add’l fees, taxes, & restr’s apply. Subject to change.

About The Author

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA.

Twitter: @gizmoboaks

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