Pepsico
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Press Releases
MOUNTAIN DEW LAUNCHES “THIRST GUARDS” WITH COUNTRY MUSIC SUPERSTAR COLE SWINDELL AND LIMITED-EDITION PIT VIPER COLLABORATION
Mountain Dew, PepsiCo’s iconic beverage brand, today announced the launch of “Thirst Guards” to bring ice-cold refreshment directly to fans at key lake destinations nationwide. Led by multi-award-winning country music superstar Cole Swindell, the campaign kicks off July 4th weekend and features on-demand delivery services and on-land takeovers to keep coolers full of Dew to deliver an unmatched energizing summer experience for adventure-seeking…
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Press Releases
The Boston Beer Company partners with PepsiCo for US launch of New “HARD MTN DEW” alcoholic offering
The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN…
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Press Releases
MTN DEW® AMP® GAME FUEL® Unlocks A New Level Of Gaming With First Drink Made By Gamers, For Gamers
PURCHASE, N.Y., Dec. 6, 2018 /PRNewswire/ — In one of the most anticipated innovation launches of the upcoming year, MTN DEW AMP is bringing its bold, boundary-pushing style to the world of gameplay with the launch of its newest beverage: MTN DEW AMP GAME FUEL®. Including ingredients shown to improve accuracy and alertness, and complete with a no-slip grip and unique re-sealable lid,…
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