Rig Advisor

Press Releases

Guitar Center Launches First-Ever In-Store AI Shopping Assistant in Music Retail, Transforming How Musicians Discover Gear

Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping assistant directly onto the store floor. Now live in locations nationwide, Rig Advisor is a mobile-based tool that helps customers discover, compare, and explore gear in real time by prioritizing products available at that specific store…