Royal purple

Press Releases

Royal Purple® Launches New “No Matter What Drives You” Branding Campaign

“No Matter What Drives You.” It’s the new, multiphase branding campaign from leading global synthetic lubricants brand, Royal Purple®. Industry trends show consumers trading up from conventional motor oils to premium synthetic motor oils, and the Royal Purple® brand’s street credit and word-of-mouth reputation have positioned the brand to be a driving force in the high-performance synthetics category. The new campaign…