Royal

Press Releases

Uniroyal Tires Introduces New Brand Mascot

GREENVILLE, S.C., May 7, 2019 /PRNewswire/ — Uniroyal® Tires has introduced a new brand symbol that has been 50 years in the making. “Royal,” a tiger cub wearing a crown and sitting inside a Uniroyal tire, will become the brand’s icon. The symbol of a tiger has long been associated with Uniroyal. In the 1960s, the brand introduced the Tiger Paw® line of tires,…