Rum
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The Bar
Flor de Caña and Fratelli Branca Distillerie join forces to conquer the Italian market
Flor de Caña, the sustainably crafted premium rum from Nicaragua, is pleased to announce a new distribution partnership in Italy with Fratelli Branca Distillerie, effective January 1st, 2026. This new chapter represents a strategic step in strengthening Flor de Caña’s presence in one of Europe’s most important spirits markets, partnering with a family-owned company with more than 180 years of…
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The Bar
BACARDÍ® Rum Brings Spooky Spirits to Halloween with New Limited-Edition Skeleton Bottle, Festive Cocktails, and High-Impact Activations
BACARDÍ® Rum, the reigning spirit of Halloween, is bringing back a fan favorite seasonal collectible: the limited-edition, glow-in-the-dark bottle with a new bone-chilling skeleton motif. Filled with the iconic BACARDÍ Superior white rum, the striking new bottle design is crafted to be the ultimate centerpiece for spooky sips at home or out with friends this Halloween. BACARDÍ Zombie Cocktail Now…
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The Bar
LSI Introduces Limited-Edition, High-Proof Flor de Caña 17 Year Rum to the U.S. Market
Luxury Spirits International (LSI) is proud to announce the U.S. release of Flor de Caña 17 Year Rum, a rare and exquisite addition to the brand’s award-winning portfolio. Arriving in key markets this September—just in time for the holiday season—this limited-time, high-proof (43.5% ABV) expression will be available at select retailers, including more than 100 Total Wine & More locations, as…
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Press Releases
MALIBU® PARTNERS WITH DOLE® FOR NEW READY-TO-DRINK COCKTAILS
Malibu has partnered with Dole to introduce Malibu & Dole Ready-to-Drink Cocktails – a new Ready-to-Drink line with Dole® coming early 2026. Malibu & Dole Ready-to-Drink Cocktails Inspired by the popular pairing of Malibu and Dole pineapple juice, which mixed together is the #1 way people enjoy Malibu1, this iconic collaboration brings the summer mindset year-round in a convenient format. The new range captures the coconut essence of Malibu made with real…
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The Bar
Award-Winning Additive-Free Rum from the Island of Hawai’i, Kuleana Rum Works, Generates Monumental 84% Year-Over-Year Growth, Significantly Outpacing Top U.S.-Based Rum Brands, According to Nielsen
Today, Kuleana Rum Works, the award-winning additive-free rum from the Island of Hawai’i, is pleased to announce recent monumental success, with 84% growth year-over-year growth projected, significantly outpacing some of the fastest-growing U.S.-based rum brands, according to Nielsen data ending June 2025. Kuleana Rum Works Among brands with more than $5 million in annual retail sales, Calypso Rum grew 10% with 29% national…
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The Bar
APPLETON ESTATE JAMAICA RUM UNVEILS THE LONGEST TROPICALLY AGED RUM EVER RELEASED: THE SOURCE 51-YEAR-OLD
Appleton Estate, the oldest continuously operating rum distillery in Jamaica and among the oldest rum distilleries in the world, proudly announces the global debut of The Source 51-Year-Old, its rarest and longest aged expression to date. This historic release of just 25 decanters marks a significant milestone for the 275-year-old distillery and sets a new standard of excellence for the category. Appleton Estate…
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The Bar
Sip into Summer: BACARDÍ® Rum Serves Up Tropical Vibes with New Passionfruit Flavor
Just in time for summer, BACARDÍ®, the world’s most awarded rum, is shaking up the flavored rum scene with the launch of BACARDÍ Passionfruit. Sweet, tangy, and irresistibly vibrant, this new launch blends the signature BACARDÍ white rum with bold passionfruit flavor. Sip into Summer: BACARDÍ® Rum Serves Up Tropical Vibes with New Passionfruit Flavor With tropical and citrus dominating flavored rum…
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The Bar
CLOCK OFF! MALIBU PARTNERS WITH BRIAN COX TO URGE AMERICANS TO DITCH OVERWORK
Malibu, the world’s number one white rum-based coconut liqueur,¹ has teamed up with award-winning actor Brian Cox to remind everyone to “Clock Off” and ditch overwork in a second installment of the brand’s “Do Whatever Tastes Good” campaign. While Cox is famous for his roles playing tough-as-nails characters, this summer he’s embracing his sunnier side in a new Malibu campaign encouraging work-life balance. Brian Cox reminds consumers…
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The Bar
CAPTAIN MORGAN DECLARES: IT’S TIME TO BEAT FOMO AND BRING BACK GOOD TIMES IRL, BECAUSE YOUR PHONE WON’T MISS YOU.
Hey Canada, we need to talk. It’s not you, but it’s also not me, it’s us. The vibes? Low. The parties? Criminally quiet. Hangouts? Super awkward. Even first dates have evolved from awkward small talk to solo scrolling sessions – just to snap a pic and caption it ‘first date, kinda nervous’. It’s time to put the phones down, turn…
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The Bar
MEET THE MOUTH-BLOWING FLAVOR THAT’LL MAKE YOUR TASTE BUDS DO BACKFLIPS: NEW CAPTAIN MORGAN SWEET CHILI LIME
Welcome to the mind-blowing world of mouth-blowing flavor. New Captain Morgan Sweet Chili Lime delivers a one-of-a-kind taste, merging sweetness, zesty citrus flavors, and notes of subtle chili heat. Unlike anything that’s ever hit your lips, Captain Morgan has created a flavor experience so epic, it demanded a new word to define it – introducing the world to Mouth-Blowing. New Captain Morgan Sweet Chili Lime…
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