Sony
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Press Releases
Focus, Reimagined: Viltrox Brings AI Autofocus to Manual Lenses with NexusFocus F1
Viltrox is pleased to announce NexusFocus, a new autofocus solution for manual lenses. The NexusFocus F1 is a compact, lightweight adapter that fits unobtrusively in between the lens and the camera body. The system is compatible with Sony E-mount cameras and PL-mount Cine and CineMod lenses. It takes advantage of Sony’s powerful phase-detection system and AI subject recognition, and leverages…
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Press Releases
AWS Powers Sony’s Enterprise AI and Engagement Platforms
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Sony Group Corporation is using AWS’s comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony’s Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a…
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Press Releases
Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS
Sony Electronics releases the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling. “We’re on a constant mission to expand creative possibilities for visual storytellers, and the FE 100mm F2.8 Macro GM OSS fulfills that by going beyond…
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Press Releases
Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS
Sony Electronics releases the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling. Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS “We’re on a constant mission to expand creative possibilities…
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Press Releases
Sony Electronics Launches 4K 3-CMOS Sensor Flagship Handheld XDCAM Camcorder with Enhanced Operational Efficiency for Newsgathering and Production
Sony Electronics Inc. today announced the launch of the PXW-Z300, a flagship handheld XDCAM® camcorder featuring 1/2-inch 4K 3-CMOS Exmor R® sensors, the latest BIONZ XR™ image processing engine, and a dedicated AI-processing unit. This model comes equipped with a professional lens system that includes three independent manual control rings. Ideal for a wide range of applications including news, sports, corporate, faith, events, documentary, live…
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Press Releases
Sony Electronics Introduces the RX1R III: The Flagship Full-Frame Premium Compact Camera with a Fixed Lens
Sony Electronics Inc. announces the RX1R III, the eagerly anticipated third generation of its RX1R series, featuring a 61-megapixeli 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and a ZEISS® Sonnar T* 35 mm F2 lens. “The RX1R III combines Sony’s design savvy with the latest innovations in imaging technology to produce a new flagship…
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Press Releases
Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season
Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of NFL coaches. Using insights and engineering principles from Sony’s industry-leading 1000X headphone series, these headsets reflect Sony’s extreme commitment to audio innovation and top engineering standards, serving as another strong symbol of their collaborative engineering and technology…
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Press Releases
Sony Electronics Launches High-Resolution Shotgun Microphone with Superior Sound Quality and Compact Design
Sony Electronics Inc. today announced the launch of its new ECM-778 shotgun microphone, a flagship mono high-resolution model that delivers immersive, high-quality audio recordings. The ECM-778 is designed for premium audio capture in films, dramas, documentaries, and other content production environments where sound quality is critical. This professional-grade microphone provides high-fidelity audio with versatile mounting options, making it ideal for…
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Press Releases
Sony Electronics’ Spatial Reality Display Now Supports Unreal Engine-Based Application Twinmotion
Sony Electronics Inc. is excited to announce that its groundbreaking Spatial Reality Display now supports Twinmotion—an application powered by Unreal Engine—further enhancing the capabilities and applications of this innovative technology. The Spatial Reality Display1, which is a part of Sony’s XYN™ (/zin/) brand, a lineup of solutions that integrate software and hardware for the creation of Spatial Content, and is renowned for its stunning…
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Press Releases
Sony Electronics Expands LED Display Family with Launch of Crystal LED CAPRI
Sony Electronics Inc. is expanding its lineup of LED walls with the debut of Crystal LED CAPRI. The new CAPRI series achieves a maximum brightness of 1,500 cd/m2 with a 2.50mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony’s ecosystem…
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