Star Wars Grogu

Press Releases

THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING LEGO STAR WARS™

 the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology supercharged by kid imagination, making inventive storytelling even more engaging—no phone, app or screens required. The LEGO Group showcased LEGO® Star Wars™ sets with new LEGO SMART Play™ technology and unveiled…