Subaru
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Autos
SUBARU OF AMERICA ANNOUNCES PRICING ON 2026 SUBARU BRZ
Subaru of America, Inc. announced pricing today on the 2026 Subaru BRZ rear-wheel drive sports car. The 2026 BRZ will arrive in retailers early next year with a starting price of $35,860 MSRP, the same as the outgoing model. The lineup includes Limited, tS, and a new limited-production Series.Yellow edition. The BRZ Premium trim level is discontinued for 2026, which accounted for…
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Autos
SUBARU ANNOUNCES LIMITED-PRODUCTION 2026 SUBARU WRX AND 2026 SUBARU BRZ SERIES.YELLOW SPORTS CARS AT BOXERFEST 2025
Subaru today announced the new 2026 Subaru WRX Series.Yellow and 2026 Subaru BRZ Series.Yellow limited-production sports cars with exclusive exterior and interior colors, limited to 350 cars for each model line. The new Series.Yellow models will make their public debut on Sept. 14 at Boxerfest in York, Pennsylvania. Both Series.Yellow models are based on their respective tS trim levels and feature unique suspension hardware…
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Autos
SUBARU ANNOUNCES PRICING ON 2026 SUBARU FORESTER SUV
Subaru of America, Inc. today announced pricing on the 2026 Subaru Forester SUV arriving at Subaru retailers this fall. The sixth-generation Forester continues to build on its successful debut last year, and is joined by the new 2026 Subaru Forester Wilderness, the most rugged Forester Wilderness yet. The sixth-generation Forester SUV starts at $29,995 MSRP. 2026 Subaru Forester Wilderness 2026 Subaru Forester Interior…
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Autos
SUBARU ANNOUNCES PRICING ON 2026 IMPREZA
Subaru of America, Inc. announced pricing today on the 2026 Subaru Impreza hatchback. The sixth-generation compact hatchback features impressive styling, upgraded safety features, and a standard Subaru 11.6-inch Multimedia Plus system. For 2026, the Subaru Impreza RS boasts a revised 2.5-liter SUBARU BOXER® engine making 180 horsepower, exclusive 18-inch wheels, and unique interior and exterior accents. 2026 Subaru Impreza The 2026 Subaru…
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Autos
SUBARU ANNOUNCES PRICING ON 2026 ASCENT 3-ROW SUV
Subaru of America, Inc. today announced pricing for the 2026 Ascent, the brand’s award-winning 3-row SUV. For 2026, Ascent receives a simplified trim lineup, upgraded interior appointments and in-vehicle technologies. The 2026 model also debuts a new exterior color, Sapphire Blue Pearl, which replaces Cosmic Blue Pearl. 2026 Subaru Ascent For the new model year, the Ascent is offered in…
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Autos
SUBARU ANNOUNCES PRICING ON 2026 CROSSTREK INCLUDING NEW 2026 CROSSTREK HYBRID WITH NEXT-GENERATION POWERTRAIN
Subaru of America, Inc., today announced pricing on the 2026 Subaru Crosstrek, including the new Crosstrek Hybrid. The third-generation Subaru Crosstrek returns with an available, all-new next-generation Subaru series-parallel hybrid system for enhanced range and capability, and more standard comfort and convenience items on the award-winning Crosstrek. All Crosstrek models are equipped with legendary Subaru Symmetrical All-Wheel Drive, including the…
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Autos
SUBARU ANNOUNCES GLOBAL DEBUT OF ALL-NEW, ALL-ELECTRIC 2026 SUBARU UNCHARTED ON JULY 17
Join us for the Global Reveal of the All-New, All-Electric 2026 Subaru Uncharted. Subaru’s newest, all-electric compact crossover SUV is ready for your next adventure. See it on July 17, at 7:30 p.m. ET. Check the Subaru Media Center for more information or watch the reveal at Subaru.com 2026 Subaru Uncharted About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned…
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Autos
Subaru Canada Announces Strategic Partnership with Safe-Guard to Enhance Vehicle Protection Programs
Subaru Canada, Inc. and Safe-Guard Products International, LLC, the industry’s leading Platform provider of private label protection products for the automotive, RV, marine, and powersports industries, today announced a landmark multi-year partnership aimed at enhancing and expanding Subaru’s comprehensive vehicle protection offerings across Canada. The strategic collaboration will see Safe-Guard assume administration of the Subaru Protection Plan (SPP) portfolio that includes Subaru…
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Autos
ALL-NEW 2026 SUBARU SOLTERRA EV DEBUTS UPDATED STYLING, ADDITIONAL RANGE, UPGRADED PERFORMANCE AND ADDED TECH
Subaru of America, Inc. today unveiled the all-new 2026 Subaru Solterra EV at the 2025 New York International Auto Show. First debuted for 2023, the new Solterra all-electric SUV adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort. The 2026 Solterra comes standard with Symmetrical All-Wheel Drive and a suite of Subaru EyeSight® driver-assistance technologies, and adds…
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Autos
SUBARU ANNOUNCES GLOBAL DEBUT OF ALL-NEW 2026 SUBARU TRAILSEEKER AT 2025 NEW YORK INTERNATIONAL AUTO SHOW
Get ready to meet your newest adventure-ready sidekick from Subaru: the all-new 2026 Subaru Trailseeker EV SUV. See it in person at the 2025 New York International Auto Show, coming soon. Check Subaru’s Media Center for more information. View File Download File2026 Subaru Trailseeker About Subaru of America, Inc.Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru…
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