Super Bowl XL

Press Releases

Old Spice Delivers “Unrivaled Freshness” with Immersive Fan Experience at Super Bowl LX in San Francisco

Old Spice, The Greatest Smell in the NFL, brings fans the “Unrivaled Freshness Experience” to San Francisco’s Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like…