Super Bowl
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Autos
Volkswagen debuts “An American Love Story” extended cut in advance of Super Bowl LVIII advertisement
Volkswagen of America, Inc. today released the two-minute extended cut of “An American Love Story” as part of its celebration of 75 years in America and countdown to the Big Game on Sunday, Feb. 11, 2024. A 60-second version will air during the third quarter of the game on CBS and the Spanish-language broadcast on Univision. Created by Volkswagen in partnership with its longstanding…
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Autos
All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad
Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true. “Dareful Handle” features the all-new Tacoma conquering a thrilling array of action-packed off-road adventures, playing on the question, “can you handle…
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Press Releases
T-Mobile’s Network is Big Game Ready
No matter who they are rooting for, the Un-carrier has fans in Allegiant Stadium and beyond covered with permanent ultra-fast 5G upgrades across Las Vegas. Today, T-Mobile (NASDAQ: TMUS) announced 5G coverage and capacity enhancements inside the second most iconic Las Vegas sports venue, amping peak download speeds up to 1.2 Gbps, 10x faster than before, and peak upload speeds to…
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Press Releases
PLUTO TV GETS FANS READY FOR SUPER BOWL LVIII WITH NEW ‘NFL SUPER BOWL CLASSICS’ CHANNEL
Pluto TV, the leading free streaming television service, today announced a brand-new launch of an exclusive pop-up channel helping fans gear up in the weeks surrounding Super Bowl LVIII. This new addition joins the successful ‘NFL Channel’ which launched on Pluto TV in 2019 featuring live game day coverage, NFL game replays, original shows, Emmy-Award winning series and more. The ‘NFL…
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Press Releases
HEINZ® Lends Iconic 57 to Demystify the Big Game’s Confusing and Archaic Roman Numerals
Roman numerals are ancient history. However, while they’ve been obsolete since the 13th century, year after year, they are a Big Game constant that never fails to confuse and bewilder fans. Ahead of this year’s LVII (a-hem 57th) game, HEINZ® sets the record straight and provides clarity amidst the confusion – in a way and year only HEINZ can – with its iconic…
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Press Releases
KIA AMERICA RETURNS TO THE SUPER BOWL WITH A FULLY CHARGED “TAIL” OF UNCONDITIONAL LOVE
Debuting ahead of the big game, Kia returns to the Super Bowl with a :60-second spot featuring the all-new, all-electric Kia EV6, the brand’s first dedicated battery electric vehicle. The EV6 is the first of 11 all-new electrified models Kia will introduce globally by 2026 under Kia’s Plan S strategy. The comprehensive marketing campaign includes broadcast, print, out-of-home and social media elements, a…
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Press Releases
KIA AMERICA DROPS 15-SECOND TEASE OF SUPER BOWL SPOT
Kia America has released a :15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion. The spot is part of an integrated marketing campaign that includes a partnership between Kia and the Petfinder Foundation to help shelter animals…
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Press Releases
Bruce Springsteen Leads the Jeep® Brand’s 2021 Big Game Campaign “The Middle”
AUBURN HILLS, Mich., Feb. 7, 2021 /PRNewswire/ — The& Jeep® brand and Bruce Springsteen collaborate to launch “The Middle” Big Game campaign. Photo credit: Rob DeMartin Jeep® brand, with Bruce Springsteen, to launch two-minute film “The Middle” during the Big Game telecast today, Sun., Feb. 7, 2021“The Middle” was filmed in locations across the United States, including on the grounds of the U.S. Center Chapel in Lebanon, Kansas, which…
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Press Releases
Ball to Present Infinitely Recyclable Aluminum Cups at the Big Game
Ball Corporation (NYSE: BLL) and Bud Light today announced a partnership to bring the infinitely recyclable Ball Aluminum Cups™ to guests at Raymond James Stadium in Tampa for the Big Game on February 7, 2021. The aluminum cups, which are also available to fans at major events and venues across the country and for purchase online, are a demonstration of the partners’ commitment to leveraging the Big…
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Press Releases
Pandora Celebrates the Biggest Weekend in Football with Launch of All Pro Mode on UNINTERRUPTED Radio
OAKLAND, Calif., Feb. 4, 2021 /PRNewswire/ — Pandora announced today the launch of All Pro Mode on UNINTERRUPTED Radio to celebrate Sunday’s big game. Beginning this Friday, February 5, listeners will get access to the very soundtracks that current and former pro football stars listen to on and off the field. Seahawks safety Jamal Adams, Browns receiver Jarvis Landry, former Falcons and Eagles quarterback Michael Vick, and Chiefs receiver Tyreek Hill,…
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