SXSW
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NASA
NASA at SXSW: Johnson Director Vanessa Wyche on Why Artemis Changes Everything
On March 21, 2026, NASA’s Johnson Space Center Director Vanessa Wyche took the stage at the Space House event at South by Southwest in Austin, Texas, to outline NASA’s next giant leap in human spaceflight — from low Earth orbit to the Moon, and ultimately Mars. As NASA prepares for a new era of exploration, Wyche made clear that the agency’s Artemis program is about returning to…
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Press Releases
GoLabs Partners with GOTRAX at the 2026 SXSW Emerging Tech Expo
The annual SXSW conference arrived in full swing, once again celebrating the convergence of art and technology with thousands of attendees. For the first time, GOTRAX has joined the festivities at the SXSW Emerging Tech Expo, where they sought to promote their electric bikes and scooters. Given the nature of the event, GOTRAX decided to collaborate with GoLabs, a leading robotics company, to…
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Press Releases
Barco Cinema Partners with SXSW to Present 2026 Festival Screenings in Laser Projection
Barco, the global leader in laser cinema technology, today announced a partnership with SXSW to bring Laser by Barco projection to the 2026 festival in Austin, Texas. For the first time, screenings at the historic Paramount Theatre, home of the festival’s opening night feature film premiere and other headlining programs, and Alamo South Lamar, will be presented in Barco’s award-winning…
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Press Releases
Yamaha Music Innovations to Unveil “Yamaha Creator Pass” at SXSW, a New Platform Uniting Industry-Leading Music and Podcast Tools Under One Service
– Yamaha Music Innovations, LLC (hereinafter referred to as “YMI”), Yamaha Corporation’s U.S. subsidiary, introduces Yamaha Creator Pass, a powerful new platform that gives music and podcast creators access to a curated collection of industry-leading audio tools all connected under one login and subscription. Instead of purchasing services individually, Yamaha Creator Pass streamlines the experience. It bundles everything into one plan with perks…
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Press Releases
JBL, Global Leader in Portable Audio, Unleashes Next Generation Flip 7 and Charge 6 with Bigger Sound and Deeper Bass
JBL, the global leader in portable audio, continues to revolutionize on-the-go listening experiences with the launch of the JBL Flip 7 and Charge 6—from small-town campus dorm rooms to the streets of Austin at SXSW, and everywhere in between. Responding to the listening habits, desires, and interests of fans and consumers, JBL has redesigned its most popular portable speakers to…
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Press Releases
GIGABYTE Elevates Immersive Content with AI and XR at SXSW 2025
GIGABYTE, a global leader in high-performance computing, partners with the Taiwan Creative Content Agency (TAICCA) at SXSW 2025 XR Lounge, unveiling cutting-edge AI-driven solutions that push the boundaries of immersive content creation. Featuring advanced AI computing technology, GIGABYTE presents two groundbreaking experiences: VS AI Street Fighting Arcade and 4K 360 VR Video Editing Workflow, showcasing the capabilities of GIGABYTE AI PCs and…
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Press Releases
JBL Amplifies SXSW 2025 as Official Audio Partner, Unveiling Fan-Favorite Next-Generation Flip 7 and Charge 6 Amid a Groundbreaking Week of Music and Innovation
JBL, the number one portable speaker brand in the world, arrives at SXSW 2025 with a mission: to transform music moments into community and bring people together to play, socialize, and explore through audio. Under its “MADE to be HEARD” campaign, JBL unveils the most advanced versions of its fan-favorite speakers, the Flip 7 and Charge 6—elevated portable speakers that…
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Press Releases
National Geographic Documentary Films to Debut Gravity-Defying ‘Fly’ in IMAX® Theatres for Special Two-Day Event Ahead of Streaming Release, Tickets on Sale Now
National Geographic Documentary Films announced today that the exhilarating BASE jumping documentary FLY will have an exclusive limited engagement in 300+ IMAX theatres on Sept. 2 and 3, followed by its television and streaming debut. “FLY is an exhilarating and deeply moving film that gives viewers an intimate look at athletes who are pushing the limits of human potential. We are thrilled…
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Press Releases
Glo2Facial™ Bubble Bugs are Hitting the Road
Glo2Facial™ by Geneo, a challenger brand expanding the aesthetics category, is launching a nationwide Bubble Bugs Campaign, commencing at the iconic South by Southwest® (SXSW®) conference and festival in Austin, TX. This first-of-its-kind immersive experience aims to accelerate Glo2Facial as a treatment consumers ask for by name. Throughout 2024, the Glo2Facial Bubble Bugs will embark on a coast-to-coast journey to drive awareness, engagement and…
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Press Releases
Valeo presents Valeo Racer, a new extended reality in-car gaming experience developed with Unity, at South by Southwest 2024
At South by Southwest 2024 in Austin, Texas, Valeo, a world leader in mobility technology, will present a world first: Valeo Racer, a new extended reality in-car gaming experience for passengers developed using Unity. With Valeo Racer, every ride becomes a special and fun experience, be it for a short commute or a longer journey. The game integrates the vehicle’s real surroundings,…
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