The Bar
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The Bar
HEINEKENⓇ IS CALLING PEOPLE BACK TO THE OFFICE… BUT NOT IN THE WAY YOU MIGHT THINK
A third of UK workers have seen changes in their working patterns to spend more time at their offices in the past six months, and Heineken® has set out its stall: it wants more Brits in the office. Only with a bit of a twist: the beer brand is renaming pubs across the UK to ‘The Office’ to spotlight the…
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The Bar
MOUNT GAY REVEALS THE FOURTH EDITION AND SECOND SINGLE HARVEST YEAR RUM OF THE SINGLE ESTATE SERIES
Mount Gay, the world’s oldest running rum distillery with a legacy spanning over 320 years, introduces the fourth expression of its ground-breaking Single Estate Series, the 25_04_Vt19dp. Crafted by Master Blender Trudiann Branker, this limited release, also referred to as 25_04, continues the terroir-driven series with a blend of rums produced from the 2019 Mount Gay Estate sugar cane harvest…
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The Bar
Seagram’s Escapes Unveils Modern Slim Cans & Refreshing New Flavor
Get ready to sip in style! Seagram’s Escapes, the go-to brand for deliciously fruity flavored malt beverages, just got a major glow-up. With a sleek new slim can design, fan-favorite flavors, and less sugar in select varieties, enjoying a refreshingly sweet escape has never been easier. And there’s more! Say hello to Pineapple Starfruit, the latest tropical-inspired flavor designed to transport your taste…
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The Bar
Reserva de la Familia by Jose Cuervo Unveils Its 2025 Collector’s Box With a New Masterpiece Designed by Contemporary Mexican Artist Ana Segovia
Reserva de la Familia® by Jose Cuervo unveils its 2025 collector’s box designed by contemporary Mexican artist Ana Segovia. The custom piece, titled “No Señorita, Esos Colores son Prohibidos,” explores traditional charrería attire and encourages reflection on this symbol of Mexican national identity, featuring a charro suit in vibrant fluorescent and pastel tones. “My artwork for this year’s collector’s box is…
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The Bar
A Special Time of Year as Ingram River Aged Releases 2024 Flagship Bourbon
O.H. Ingram River Aged is proud to announce the release of its 2024 Flagship Bourbon. This year, O.H. Ingram’s ultra-premium and highly exclusive expression is made up of just six barrels, so it is anticipated to go quickly. The 2024 Flagship will roll out the first weeks of September, and will be formally introduced to the world at the Kentucky Bourbon Festival in Bardstown, KY on September 14.…
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The Bar
Ole Smoky Distillery Announces Long Term Partnership With University of Tennessee Athletics as The Exclusive Moonshine of the Vols
Ole Smoky Distillery, one of the nation’s fastest-growing spirits companies, is proud to announce a long-term partnership with University of Tennessee Athletics. As part of the sponsorship agreement, Ole Smoky’s moonshine has been named “The Exclusive Moonshine of the Vols” with the university partnering with Ole Smoky across both the flavored whiskey and moonshine categories. “As a native Tennessean, a…
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A LOVELY DAY FOR A GUINNESS: Iconic Irish Brewer Gears Up for an Unforgettable St. Patrick’s (Sun)Day
The official countdown to Mar. 17 is on! While every day is a lovely day for a Guinness, there’s no day quite like St. Patrick’s Day. That’s why this year, the iconic Irish brewer is getting ready for an unparalleled celebration, and guess what day it falls on? Sunday! Through its Lucky Sundays program, Guinness promises consumers nationwide the opportunity to experience the magic…
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el Jimador Spiked Bebidas Launches Nationwide in Four Bold Flavors and Announces USL Partnership
el Jimador® Spiked Bebidas is proud to announce its nationwide launch after a successful test launch in limited states in 2023. el Jimador® Spiked Bebidas are deliciously crisp malt flavored beverages serving up vibrant, tequila inspired flavors perfect for any occasion. el Jimador® Spiked Bebidas is proud to announce its nationwide launch in a 12-pack variety pack with four thirst…
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ABSOLUT® INTRODUCES A NEW ERA OF THE VODKA CRAN™ WITH THE ABSOLUT VODKA AND OCEAN SPRAY® CRANBERRY READY-TO-DRINK RANGE
Today, Absolut® officially introduces the Absolut and Ocean Spray® Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the US. Absolut® Introduces A New Era Of The Vodka Cran™ With The Absolut Vodka And Ocean Spray® Cranberry Ready-To-Drink Range The iconic collaboration between Absolut Vodka & Ocean Spray® delivers one of America’s favorite vodka cocktails in a convenient format Inspired by…
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30-Year-Old Irish Single Malt Becomes the Most Expensive Bottle of Whiskey (or Whisky) Ever Sold
The Craft Irish Whiskey Co. has seen a record-breaking start to 2024, selling a bottle of whiskey to American collector Mike Daley, for $2.8m. This world-first sale makes The Emerald Isle, already the rarest triple-distilled single malt in existence, the most expensive bottle of whiskey, or whisky, ever sold. Mike Daley and The Emerald Isle, the most expenseive bottle of whiskey ever sold…
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