The Lego Group
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Press Releases
THE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN DIEGO COMIC-CON 2026
The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two…
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Press Releases
THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING LEGO STAR WARS™
the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology supercharged by kid imagination, making inventive storytelling even more engaging—no phone, app or screens required. The LEGO Group showcased LEGO® Star Wars™ sets with new LEGO SMART Play™ technology and unveiled…
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Press Releases
HITTING THE RIGHT NOTES: THE LEGO GROUP UNVEILS SUMMER FUN WITH FREE MUSIC CREATIVITY WORKSHOP
The LEGO Group today announces its third and final Creativity Workshop of 2025, celebrating Summer Fun with Music. Part of the ongoing Creativity Workshop series, this session is designed to ignite imagination and nurture valuable social skills through engaging online and in-store experiences for young creators aged 6–12, just in time for summer break. THE LEGO GROUP UNVEILS SUMMER FUN…
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