The Power of Firsts

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The Power of Firsts: Kia launches EV2 campaign as an emotional gateway to electric mobility

Kia Europe has launched “The Power of Firsts”, a new integrated campaign marking the introduction of the EV2, the smallest EV in the brand’s line-up and its entry point into electric mobility. Developed in collaboration with INNOCEAN Berlin, the campaign positions the EV2 as an enabler of new experiences. Moving beyond purely product messaging, it connects with new and emerging…