TONKA
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Press Releases
TONKA Celebrates 75 Years as an Icon of Vehicle Play
Basic Fun!, a leading global producer of toy and consumer products and master toy licensee for TONKA, is launching a year-long celebration for the beloved brand’s 75th Anniversary. Superstar Shaquille O’Neal will kick-off the “Together, We Tonka” campaign with a photo contest, followed by a call-to-action to take a screen-free summer “Tonka Playcation.” The introduction of an exciting collection of new yet nostalgic TONKA vehicles…
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Press Releases
Funrise and Hasbro Announce Power Movers and Expanded TONKA Tinys Range as Part of Global License Extension for TONKA
VAN NUYS, Calif., Feb. 19, 2018 /PRNewswire/ — Funrise, Inc. and Hasbro, Inc. announce they have extended their licensing relationship for the TONKA brand and will introduce several new vehicle segments starting Fall 2018. Under license from Hasbro, Funrise will continue to drive the brand as the exclusive TONKA vehicle licensee worldwide, spearheading product development and marketing for TONKA vehicles and playsets. As…
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