Toy Fair
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Press Releases
Smith Brands Debuts talkBAK®–a Screen Free Voice Recorder Toy Built for Big Reactions–at Toy Fair New York
Smith Brands announced the debut of talkBAK®, a handheld, screen free voice recorder toy that lets kids record up to 60 seconds, play it back instantly, and flip the pitch high or low for laugh out loud playback. TALKBAK® is being showcased at Toy Fair New York at Booth 6909. Meet talkBAK® record up to 60 seconds, play it back…
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Press Releases
THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING LEGO STAR WARS™
the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology supercharged by kid imagination, making inventive storytelling even more engaging—no phone, app or screens required. The LEGO Group showcased LEGO® Star Wars™ sets with new LEGO SMART Play™ technology and unveiled…
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Press Releases
From Track to Tabletop: Mattel Brick Shop™ Debuts the Hot Wheels® Aston Martin Vantage GT3
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the world’s most iconic brand portfolios, today unveiled its latest automotive collaboration at Toy Fair® in New York City. Mattel Brick Shop™ is expanding its successful Hot Wheels® line with Aston Martin to create an authentic 1:16 scale Aston Martin Vantage GT3 building…
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Press Releases
Static Vinyl Figures Are Boring! They Need A REVO™-lution! See How With Factory Entertainment At New York Toy Fair
Concord, CA – Factory Entertainment, Inc., doesn’t feel there’s enough fun in the vinyl figure market. To solve this issue, the company is showcasing its spin on officially licensed vinyl figures called REVOS™ in booth #5359 at New York Toy Fair. “REVOS™ are not your everyday boring, static vinyl figures,” said Barry Eldridge, Creative Director of Factory Entertainment. “REVOs™ (pronounced rē-vōs)…
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Press Releases
LEGO Systems Builds On Momentum With Key 2019 Launches
NEW YORK, Feb. 15, 2019 /PRNewswire/ — NORTH AMERICAN INTERNATIONAL TOY FAIR – Building on momentum from 2018 and the recent nationwide premiere of “The LEGO® Movie 2: The Second Part,” LEGO Systems, Inc. unveils hundreds of building sets for the first half of the year that leverage its compatible system of play to continue a history of reinventing the way kids learn through play.…
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Press Releases
LeapFrog® Introduces Unique New Twist on Handheld Gaming with RockIt Twist™
NEW YORK, Feb. 15, 2019 /PRNewswire/ — Today LeapFrog® Enterprises, Inc., a leader in innovative learning toys for children, announces RockIt Twist™, a new twist on handheld gaming where how kids play is as important as what they play! Reinventing educational gaming for kids ages four to eight, this new system features four sides of buttons, spinners, sliders and switches to provide a unique…
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Press Releases
VTech® Makes Some Noise with New Electronics for Kids Debuting at 2018 North American International Toy Fair®
NEW YORK, Feb. 18, 2018 /PRNewswire/ — Building on the continued success of the KidiBuzz™ hand-held smart device and Kidizoom® Smartwatch for kids, VTech® will extend its Kidi line of electronics to include an exciting new karaoke machine, fun microphone and hi-tech journal. The Kidi Star Karaoke Machine™, Kidi Star Music Magic Microphone™ and Kidi Secrets Selfie Journal™ are on display at the…
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