Toyota GR Cup

Autos

Toyota GR Cup Leverages Cutting-Edge Digital Trophies to Enhance Driver and Fan Engagement

Toyota Gazoo Racing North America’s GR Cup Series is going high-tech to deepen ties between drivers and fans. Leveraging the expertise of software and data services company Toyota Connected North America (TCNA), the GR Cup Series has created personalized digital trophies via polygon blockchain that display driver statistics, podium finishes, finishing position and lap times in a sharable package that…