Toyota Tacoma
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Autos
The Tacoma Makes History … Again!
The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years…
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Press Releases
The 2026 Toyota Tacoma: Adventure Awaits
The Toyota Tacoma enters the 2026 model year poised to continue its legacy as America’s best-selling midsize pickup for over two decades. This year’s updates include a black front logo on the TRD Off-Road, TRD Sport, and TRD Pre-Runner trims, along with 18-inch TRD wheels paired with 32-inch Goodyear All-Terrain tires featured in the TRD Off-Road i-FORCE Premium Package. The…
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Press Releases
Toyota Charts Course for the 2025 Rebelle Rally
This past weekend at the XOVERLAND Ranch, Toyota Motor North America (Toyota) announced the renewal of its participation in the Rebelle Rally, the longest competitive off-road navigation rally in the United States known for featuring all-women two-person teams. For 2025, Toyota is fielding a team from outside the company, a first for the company, while continuing to send 12 internal…
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Press Releases
IVS Shows Off the Artful Science of thePre-Collision System
When Olivia Boisineau, a corporate communications quality analyst with Toyota Motor North America, climbed into a Toyota Tacoma with Jarod Duncan, senior manager with Integrated Vehicle Systems, she knew she was in for an interesting ride. But Duncan, whose work – and that of his team – is critical to Toyota’s transformation to a mobility company, had a few tricks…
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Autos
Toyota Tacoma Named Truck of Texas
The all-new, fourth-generation Toyota Tacoma was awarded the title Truck of Texas by the Texas Auto Writers Association (TAWA) at their 31st annual Texas Truck Rodeo event. It is the first time a midsize pickup truck has earned Truck of Texas. This marks the third time in four years a Toyota pickup has taken the top award at the Truck Rodeo, with the…
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Autos
The 2025 Toyota Tacoma is Ready for Adventure
After debuting its fourth-generation last year to great fanfare, the Toyota Tacoma returns for 2025 to continue its dominant off-road legacy. Set to become America’s best-selling mid-size pickup for the past two decades, Tacoma gains some key upgrades for the new model year, such as new easy access red front tow hooks for TRD Pro and Trailhunter grades, a fourth…
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Press Releases
Leer Group Showcases New Truck Cap Designs for the 2024 Toyota Tacoma!
Truck Accessories Group, LLC d/b/a Leer Group is proud to showcase bold, fresh truck cap designs for the 2024 Toyota Tacoma. As truck body designs evolve, these new Leer Group caps for the Tacoma raise the bar on innovation and style. “We pushed the boundaries with this new styling based on our customers’ feedback, suggesting the industry is ready for…
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Press Releases
JRi® Launches New Performance 2024 Tacoma Shock Kits
JRi Shocks Inc, the leader in racing shock technology is launching our all new 2024 Toyota Tacoma 2.0 Coil over 5-way adjustable shock line. We are bringing our proven, race bred, winning components and technology to lead the Off-Road market. The new kits are available for 2024 Toyota Tacoma GEN 4 4×4’s and can be purchased at jrishocks.com. The massive…
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Autos
All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad
Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true. “Dareful Handle” features the all-new Tacoma conquering a thrilling array of action-packed off-road adventures, playing on the question, “can you handle…
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Autos
Toyota Tacoma Has “More Power for More Play” in New Campaign
Built with more power than ever before, the all-new 2024 Tacoma is completely redesigned and reimagined and ready to take on all the action. Launching today, the “More Power for More Play” campaign highlights the model 2024 truck’s exciting new i-FORCE and i-FORCE MAX powertrains, rugged capabilities, modern technology and features that are guaranteed to amplify life’s exciting adventures and…
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